page no.3 .............In the “Motorine” case [In the matter of Compagnic Industrialle Des Petroles’sApplication (1937) 2 Ch.485] the facts were as follows: In 1901, a company had registered “Motorine” as their trade Mark for lubricating oils and sold large quantities of lubricating oils under that name. In 1907 another Company which had also dealt largely in petrol spirit under the name “Motorine” applied for registration of “Motorine” as their trade mark. This application was opposed by the former Company. The Registrar refused to register “Motorine.”
Question No. 3 raises the question whether the word “Rasoi” even if it be held to have a direct reference to the character and quality of the goods and to be distinctive the word “Rasoi”nevertheless be ineligible for registration in view of the fact that it is a common word of the language of which no monopoly should be granted to a particular trader.
6. The Deputy Registrar who heard and considered the application held that though the
trade mark is composite in character, its essential feature was ‘Simla.’ ‘Simla’ in its only and
obvious signification is a well known geographical name and the chief town of a State and
further the word ‘Simla’ was inherently not adapted to distinguish the goods of any particular
trader.
it would be unwise to accept the
trade evidence as conclusive on question of acquired distinctiveness. The Deputy Registrar was
unable to hold that the mark had become distinctive even on the material date while a word
purely geographical in its signification, it was held, should not be registered whatever be the
evidence as to its distinctiveness.
7. ...I would refuse registration of the mark even in part B of the Register because of its
inherent incapacity to distinguish the goods of a particular trader and in the exercise of
my discretion. Registration in any form whether in Part A or part B will confer a kind
of monopoly right on the registrants and will naturally interfere with the bona fide
rights of such traders in the locality dealing with the same goods. Such monopoly rights
must not be granted, otherwise wealthy applicants will divide amongst themselves all
the names of important cities and towns of India to the embarrassment and prejudice
of small traders….
8. The learned Judge was also of opinion that ‘Simla’ was neither an invented word nor a
word having a dictionary meaning. Its geographical signification was thus plain and
unequivocal and the snow-clad hills in outline in the label made the geographical significance
inescapable. Even so, it was held, a geographical word is not an absolute disqualification for
the purpose of registration in Part A of the Register, as S. 9(2) of the Act provides that a
geographical name “shall not be registrable in Part A of the register except upon evidence of
its distinctiveness.”
22. In regard to registration in Part B of the register, provisions have been made in sub-s.
(4) of S. 9. The essential conditions are that the mark in relation to goods proposed to be
registered is (1) distinctive, or (2) if not distinctive, capable of distinguishing the goods of the
applicant from those of others. To be distinctive (which means adapted to distinguish) or
capable of distinguishing the goods as aforesaid, there may be some inherent qualities or
distinguishing characteristics in the mark itself which may make it so distinctive or capable of
such distinguishing the goods of the applicant from others. The degree of extent of such inherent
quality that may satisfy the requisite qualification for registration is left to the discretion of the
Tribunal to determine, with his expert knowledge as the extent of quality is always variable
from mark to mark
25. A geographical name according to its ordinary signification is such mark inherently or
otherwise incapable of registration subject to such minor exceptions in regard to other aspects
as noticed in judicial decisions referred hereinafter. In Corpus Juris (Vol. 63, 1933), in Chapter
of Trade Marks etc., Art. 53 (pp. 356-7) it is stated:
Geographical terms and words in common use to designate a locality, a country,
or a section of country cannot be monopolised as trade marks; but a geographical name
not used in geographical sense to denote place of origin, but used in an arbitrary or
fanciful way to indicate origin or ownership regardless of location, may be sustained
as a valid trade mark.
26.....the acquisition of distinctiveness should be on the date when the
application is filed for registration, and the law does not require or provide for acceptance of
evidence of subsequent events.
29......a trade mark may attain the requisite
distinctiveness within a “magically short period and it is not possible to predicate or lay
down any hard and fast rule about the period of time on the expiry whereof only a trade
mark by user can attain distinctiveness required under the statute. Every case will depend
on the attending circumstances and evidence adduced in support of the acquisition of
distinctiveness.
31. In the trade mark we are concerned with there is no dispute that though the mark is
composite in character, including the word ‘Simla’ in bold character with snow clad hills in
outline and an inscription that the product is of the appellant in ordinary character or manner,
the word ‘Simla’ is the prominent feature of the mark and distinctiveness is claimed in respect
of the word ‘Simla.’ Even so the trade mark is not confined to the word ‘Simla’ and in the
affidavits filed by the smokers on behalf of the appellant, the deponents say that the ‘Simla’
label bears the inscription in ordinary character of being the product of the appellant whose
products are of good and standard tobacco. It is accordingly not possible to say that the word
‘Simla’ by itself has acquired a secondary meaning to its customers, so as to conjure in their
mind the cigarettes belonging to the appellant only and to none else even if the mark did not
contain the inscription that it was a product of the appellant. A trade mark like ‘Simla’ on goods
to distinguish them from others goods as claimed must be the trade mark on its own without
any assistance from indications like such goods being a product of the appellant. That is not the
case possible here, as the mark ‘Simla’ does not stand on its own, so that it is not possible to
say that by reason of the use ‘Simla’ is adapted to distinguish or capable of distinguishing as
the goods of appellants to the exclusion of goods of others.
32. As we have seen ‘Simla’ is not an invented word; and though it has no reference to the
character or a place of origin of the goods sought to be registered it is not inherently distinctive
or adapted to distinguish “as there is no sufficient distinguishing characteristic in the mark itself
so that distinctiveness might be expected to result whatever the type and scale of user and thus
secure an estimation of the positive quality in the mark.” This infirmity brings the trade mark
out of the operation of cl. (a) of S. 9(5). There is no other circumstances pleaded and the user
of the trade mark ‘Simla’ by itself as we have seen, on the evidence adduced cannot be said in
fact as distinctive or capable of distinguishing the goods of the appellants from others by use
in consequence whereof. Cl. (b) of S. 9(5) has also no operation. In arriving at this conclusion,
we are not influenced by the finding that three years’ time is too short for acquisition of
distinctiveness, as there may be cases where a product may attain such distinctiveness within a
short spell of time for its inherent qualities of the product.
37.....The courts of law have further imposed the condition that no trade mark should be
allowed to be registered which may hamper or embarrass the traders or trade now or in future
in respect of the place or country which is proposed to be registered.
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